Chromatlas

Unit 2 · In-betweens

Magenta

HEX
#FF00FF
RGB
255 0 255
HSL
300° 100% 50%
CMYK
0 100 0 0

Magenta or Hot pink?

Purple-pink at full strength, more violet than hot pink.

Compare: Hot pink

History

Magenta is named after a battle. Around 1859 a vivid aniline dye called fuchsine, after the fuchsia flower, appeared in France. It is usually credited to the chemist François-Emmanuel Verguin. On 4 June 1859 France and Sardinia beat Austria near the Italian town of Magenta, and By 1860 British makers were selling it as magenta, after the victory. It followed mauveine in the first wave of synthetic dyes.

Science

Magenta isn't in the rainbow. No single wavelength looks magenta; your brain builds it when red and blue light arrive without green. On the light wheel it sits opposite green. See extra-spectral.

Design

Magenta is one of the printing inks in CMYK, with cyan and yellow. Deutsche Telekom trademarked its magenta and has gone after companies in unrelated fields, such as the insurer Lemonade. See color-trademarks.

Language

Magenta had a twin. The same dye was also sold as solferino, after a second bloody battle that June, and both names became fashion news. Magenta itself has drifted: it began as a purplish crimson and now reads as a bright pink. Its screen twin, fuchsia, honors the botanist Leonhart Fuchs, who died long before Europeans ever saw the plant.

Culture

Early magenta was made with arsenic acid. An 1870 German test of commercial samples found arsenic in most, some over 6 percent. In Basel, waste from a fuchsine works poisoned a pond, the groundwater and five wells, and in 1873 the city banned arsenic-based fuchsine. Cautious food makers and pharmacists kept using insect carmine until arsenic-free reds arrived.

Kin

Sources

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