Chromatlas

Unit 5 · In-betweens

Chocolate

HEX

#7B3F00

RGB

123 63 0

HSL

31° 100% 24%

CMYK

0 49 100 52

Chocolate or Rust?

A deep brown, darker than rust and less red.

Compare: Rust

Language

Chocolate came into English through Spanish from Nahuatl, the language of the Aztecs. The popular story derives it from xocolatl, bitter water, but linguists dispute that, and the true source word is unsettled.

Kin

• Carmine: Two gifts of Aztec Mexico to Europe: cacao and cochineal
• Maroon: Two browns named after foods: cacao and chestnut

Sources

• Etymonline, 'chocolate'

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Hex values are screen approximations. Every page lists its sources.