Chromatlas

Unit 7 · Designer's vocabulary

Denim

HEX
#3B638C
RGB
59 99 140
HSL
210° 41% 39%
CMYK
58 29 0 45

Denim or Cobalt?

Greyer and duller than cobalt, like worn jeans.

Compare: Cobalt

Language

Denim is probably short for serge de Nîmes, a twill named after the city in southern France, though the word's origin is debated. Jeans are named after Genoa, Gênes in French, whose tough cotton cloth was called jean.

History

On May 20, 1873, Levi Strauss and the tailor Jacob Davis got a US patent for work pants with copper rivets at the pocket corners, where seams tore. The blue jean was born, dyed with indigo.

Science

Jeans fade because indigo barely sticks. Only the lengthwise warp threads are dyed, and the indigo coats the outside of each yarn, leaving the core white. Wear rubs the blue away where you move, but the hue never shifts, only its depth. Once dyeing grew deep and even, makers had to fake the wear with stones and bleach.

Culture

Jeans were not born rebellious. For most of their history they were sensible workwear, and in Europe they took on their rebel aura only from the late 1960s. They also rescued a dye: synthetic indigo was losing ground to faster blues by the mid-1900s, until the jeans boom of the 1960s sent demand soaring.

Kin

In paintings

Sources

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